If you are asking yourself “Why do I need to wrap my vehicle” OR, “Is it really worth it”? It’s a pretty big decision, but when you realize that they are 24/7 high impact mobile billboards, advertising that never shuts off. You will have already picked up the phone to call us!
To help you have a better understanding of why fleet vehicle branding is so important, here are a few facts that we have compiled to help you out.
Some facts were gathered through US statistics but apply equally to Canadians.
Check out these facts:
- The American Trucking Association (ATA) reported 91% of people surveyed do notice vehicle graphics.
- The Traffic Audit Bureau for Media Measurement demonstrated that a vehicle can generate between 30K – 70K impressions/views daily.
- According to 3M (a prominent tape and vinyl substrate provider) a company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap.
- Studies effectively show vehicle graphics make name and brand recognition more than 15 times greater.
The break down.
The best part about all of this, is that you can have your vehicle wrapped for less than most advertising costs, AND it will last you 3-5 years! A wrap for you car, truck, or bus, can cost you anywhere from $1000 – $5000 (most cars average around $2500, trucks vans, buses would be priced in the higher end range).
Let’s say you pay $3500 for a vehicle wrap. This will last you for 4 years, which breaks down to about $73/month. Do the math, you cannot find any other type of advertising that can get you this much exposure for this little of a price.
Social media, search engines, can’t even touch this! Trade magazine ads cannot give you this much exposure over this long of a period of time. How much is a radio ad these days? A billboard placement? Even commercials, which need to be filmed, produced and aired – are they $73/month?
Get started today!
Ink’d Graphics has wrapped many corporate fleets and recently, a company was so impressed with their fleet vehicle wraps they came back to us for a second round of trucks. While the fleet of trucks are out and around, people would approach them and ask questions as to how they can get service as well.
Check out some of Ink’d Graphics fleet wraps!